Category Archives: Marketing Articles

Hiring the Right Staff Members Can Make or Break Your Practice

Hiring the Right Staff Members Can Make or Break Your Practice

As a medical marketing agency, we often hear the frustration medical practices face when looking to hire skilled individuals. Taking shortcuts for new hires only hurt the practice in the long run despite the best intentions. To ensure a smooth process, here are recommendations for finding skilled individuals who can make an immediate impact at your medical practice:… Continue Reading

The Value of Patient Reviews: The Unseen Benefits of Negative Feedback

The Value of Patient Reviews: The Unseen Benefits of Negative Feedback

If you care about attracting new patients to your practice, then you care about your online reputation. Patients utilize online reviews to form a perception of the value of your practice, and when it comes to marketing, perception is reality. Although it’s near impossible to avoid negative patient reviews online, it doesn’t mean you can’t… Continue Reading

Is Your Physician Liaison Program Reaching its Full Potential?

Is Your Physician Liaison Program Reaching its Full Potential?

Given all of the hard work and planning that you have invested in your practice’s physician liaison program (also know as a physician relations program), it may very well be experiencing success. This can be shown in the form of new patient referrals and enhanced relationships. The looming question remains: how do you really know… Continue Reading

Implementing a Physician Liaison Practice

Implementing a Physician Liaison Practice

Article originally featured in Physicians Practice. There is one thing that remains constant in healthcare: The playing field is always changing. Hospital systems represent one such source of change. Across the country, hospitals have been on a buying spree in the last few years as a way of expanding their hospital networks. The Medical Group… Continue Reading

Is Your Website HIPAA Compliant?

Is Your Website HIPAA Compliant?

We all know that HIPAA compliance is an important consideration for any medical practice, but do you actually know if the forms on your website are HIPAA compliant? This is an issue that all medical practices face with advancements in technology and the use of website design to capture patient information online. Usually the most… Continue Reading

How to Increase Doctor Referrals in Today’s Competitive Healthcare Market

How to Increase Doctor Referrals in Today’s Competitive Healthcare Market

In the medical community, specialists rely heavily on referrals from providers to increase patients and practice volume. Research shows that providers typically refer to specialists who they trust and have strong relationships with. The question remains: how do you strengthen referring relationships and build new relationships while keeping afloat in today’s competitive healthcare market? The… Continue Reading

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