Author Archives: Nick Nydegger

Introducing Nick Nydegger, President of WhiteCoat

Introducing Nick Nydegger, President of WhiteCoat

Meet Nick Nydegger, the new President of WhiteCoat Designs! The WhiteCoat team is thrilled to have him on board. With his infectious personality and love of the business, he is a perfect fit for the agency. Nick brings to WhiteCoat over 10 years of agency chief executive experience, working with hundreds of clients nationwide. As… Continue Reading

Louise Griffin joins Whitecoat as Director of Physician Liaison Programs

Louise Griffin joins Whitecoat as Director of Physician Liaison Programs

Whitecoat Designs is thrilled to announce the newest member of the team, Louise Griffin. With over 14 years of medical-focused marketing and sales experience under her belt, Louise has joined Whitecoat as the Director of Physician Liaison Programs. In the past, Louise has worked closely with practices, hospitals and clinics to develop community-based programming, often focused around… Continue Reading

6 Signs You Need to Redesign Your Website

When it comes to new medical technology, physicians are usually the first in line to adopt the latest and greatest. Ironically, those same physicians don’t always take a similar approach when it comes to technology to market their practices. You can offer patients the most state-of-the-art treatments available, but if your website looks like a… Continue Reading

The Value of Patient Reviews: The Unseen Benefits of Negative Feedback

The Value of Patient Reviews: The Unseen Benefits of Negative Feedback

If you care about attracting new patients to your practice, then you care about your online reputation. Patients utilize online reviews to form a perception of the value of your practice, and when it comes to marketing, perception is reality. Although it’s near impossible to avoid negative patient reviews online, it doesn’t mean you can’t… Continue Reading

Seeking Part-Time Physician Liaison (Medical Sales) for Client in Raleigh

Seeking Part-Time Physician Liaison (Medical Sales) for Client in Raleigh

Note this is a PART-TIME contracted opportunity with base pay plus bonuses JOB SUMMARY: Increase practice’s billable revenue by broadening referring physician base, strengthening existing referring relationships, and promoting brand awareness among the medical community and general consumers. LOCATION: Raleigh/Apex/Cary/Holly Springs, North Carolina territory DUTIES AND RESPONSIBILITIES: Conduct at least 15-20 office visits per week,… Continue Reading

Tackling the Delicate Referring Relationship between Mohs  Surgeons and Dermatologists

Tackling the Delicate Referring Relationship between Mohs Surgeons and Dermatologists

Strong relationships between providers are essential to ensure a stream of consistent referrals in the medical community. One particular medical specialty where relationships require a delicate balance is among dermatologists who offer Mohs surgery at their practice. In this field of medicine, the surgeons rely very heavily (up to 90% or more) on referrals from local dermatologists for their skin cancer… Continue Reading

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